tiktok marketing strategy pdf

1. Post Consistently Interesting Videos With Very Clear Descriptions. Create broader audience categories and let the platform do the work for you. If you attended the festival then you can shoot footage while you are there and upload this to TikTok. Only one advertiser can use this kind of ad for a category each day. TikTok is a very different platform from other social media sites. You can experiment to find a formula that works for your brand. Enter your email below to get exclusive blog updates delivered right to your inbox. Inside this eBook, you will discover the topics about TikTok appeals to a younger generation, setup an attractive profile, start engaging with other users, post the right kind of video content, plan your content, hashtag power, use the right marketing strategies and use TikTok analytics. Given the variety of distinct but well-known sounds, these bite-sized videos are lots of fun to create. As with other social media platforms, there is a biddable ad environment available. TikTok is changing the course of marketing and commerce, and with new commerce features and releases, brands of all sizes can buy ads, track performance and scale revenue. So don't focus on hashtags just because they are popular. TikTok now owns Musical.ly and most of their users are still on TikTok. While a brands current audience may not be on TikTok, subgroups on the forum may have similar or slightly different interests. The average TikTok user ignores advertisements. Now that you understand how TikTok works and how your content could end up on the For You Page, its time to create content to upload. TikTok has a Stitch feature that allows you to stitch your content to someone elses video and a Duet feature that will enable you to create a video that appears side by side with another creators video. Here are some ideas to increase your following because there is no point in making lots of videos if you dont have an audience. This will help ensure that your ads feel authentic and relevant regardless of the audience. What should you do to get your target audience (and possibly a new audience) to notice your brand on TikTok? You have to be prepared to create really fun content for TikTok. Regardless of whether or not your competitors have an active presence on TikTok, it will help to find at least three to five similar corporate brands or organizations and see what theyre up to on the app. This type of video content is similar to the strategy of using popular sounds. Recently TikTok launched their ads program. Are they different? TikTok is full of success stories from brands that began advertising on TikTok, such as Aerie, Little Caesars, and Maybelline. Tap on this and then you will bring up their profile page. Tap on this and you will go to the recording screen. Utilise The Best TikTok Influencers & Creators 3. Identify some of their posts that didnt do very well and see which hashtags they used. While TikTok has been a popular platform among social media experts for quite some time now, more research has emerged to figure out what drives trends on the platform. Brands have no better connection with their audience, anywhere other than on TikTok. I trust you found this useful and now have another tool in your business development. This TikTok video creation tool allows you to simply provide your landing page link and then TikTok will automatically take the assets on your page and convert it into a video format. These include the adding of transitions, logos and voice-overs. You can add a call to action such as downloading an app or visiting your website. Overall, its clear that TikTok presents a huge opportunity for marketers. Already it has over 500 million users and that is consistently growing. Focus on telling inspiring stories that resonate with your audience. Never be tempted to just use random hashtags or you will end up with a low number of views to your videos. But what sets TikTok apart is its level of authenticity and genuineness. Relevant hashtags are always the best as TikTok users do not like anything misleading. You must avoid using pushy sales messages in your videos. You will see a catalogue of music clips that you can choose from. When done well, TikTok marketing can help you boost brand awareness, create active communities, and boost sales for your goods and services. This product ( TikTok Marketing) is a 38-page PDF document, which you can download immediately upon purchase. In comparison users spend around 58 minutes on Facebook, 53 minutes on Instagram and 49 minutes on Snapchat and these platforms have been going a lot longer. Invest in the future, today. There are many different ways to advertise onTik Tok that will help you to have a much wider reach with your online business. Knowing how TikTok ranks and displays videos in the For You tab can help you plan your content, hashtag, and engagement strategy. This includes: In a world where people are bombarded with marketing messages every day, it's hard to stand out from the crowd. This results in the algorithm displaying your content to a more significant number of people. TikTok provides some in-depth analytics tools that can help you to optimise your campaigns and achieve better results. You need to plan your videos for TikTok. In 2021, 37.3 million of its US users belonged to Gen Z, and by 2025 this audience segment is set to grow to 48.8 million. What types of content and helpful info are popular among your target audience? Many brands and organizations have had a lot of success with hashtag challenges. TikTok's in-app analytics are broken into four categories: Overview: Tracks engagement and follower count; Content: Tracks your most popular videos; Followers: Breaks down audience growth as well as audience demographics If they haven't worked in your field before, they might not be the best agency for you. Why not take advantage of the pro account and stay on top of your stats. Workout tutorials on TikToks fitness side (sometimes referred to as GymTok) are a good place to show off these products. Now you have finished your video recording tap on the red checkmark to enter the editing page. Music is TikToks universal language; it contributes significantly to the communitys creativity, vibrancy, and cultural impact. TikTok actually functions in a similar way to other social platforms that youre probably already familiar with. Others will want to see this video and will let you know how well you performed with it. The last 2 icons on the menu bar are Notifications and a person outline which takes you to your profile page. There are a lot more features you can use with FlexClip that are not available on TikTok. They help ensure that your campaign performances are as optimised as possible. There are three dots in the upper right-hand corner of this page where you can change your account to private if you wish. We explore what differentiates influencer videos that drive many sales from those that drive only . Even if you arent one of the lucky brands that managed to stumble into TikTok fame, you can still establish a successful presence on the platform. In the United States, 60% of their users are between the ages of 16 and 24. Your ultimate goal should be to appear on your target audiences For You Page because this means youve done an excellent job creating content that resonates with them. If you are unsure of what hashtags to use, type a relevant, broad keyword into TikToks search section. More specifically, the TikTok community has helped musicians like Lil Nas X and Olivia Rodrigo become stars. To tap into emotion in your ads. Remember that you can speed up or slow down a video for better effect. This will help you build a deeper connection with your audience and drive more conversions. Not all influencers will be willing to work with you. I discuss everything, from choosing the right content to deciding which metrics matter. Here you receive a top-level view of your audience demographics. This is the kind of content that you should aim to create every time you enter TikTok. Tik Tok has experienced significant growth over recent years with more downloads than Instagram, YouTube, and Facebook for both iOS and Android devices. Some TikTok users use misleading hashtags to try and get in on some trends. Again look for some of their most successful posts and note what hashtags they used with them. Accordingly, many influential vloggers now receive free products from brands in return for a mention in one of their videos and their other social media (e.g., TikTok . Three issues were discussed in detail: First, the marketing environment of Tik Tok in overseas markets was analyzed, and the opportunities and challenges it faced were pointed out. It is front and centre on their screen. If you're targeting Generation Z on TikTok, work with an agency that has members of Generation Z on its team. For the best results, you should prepare short, snappy descriptions. The starting point here is to create videos that are fun and entertaining. Try to learn from what has and hasnt worked for other brands. It's also because video ads are designed to be native to the platform, making them more likely to capture the attention of your target audience. There are four types of TikTok ads: By using these ads strategically you will be able to reach out to many TikTok users. While there are a lot of cases of brands using the platform successfully for their marketing, there are many more cases where marketers got it completely wrong. When creating your TikTok marketing strategies, it's important to balance your campaign objectives with your business objectives. What you can do here is to take a famous music clip and record yourself lip-syncing to it. If you want to reach many people, you can use relatively generic hashtags. This can include a variety of tactics such as influencer marketing, TikTok advertising, and the creation of organic viral content. It doesnt hurt to experiment. For example, the audience for a childrens book publisher could include authors on LinkedIn, readers on Instagram, and illustrators on TikTok. TikTok is now widely regarded as one of the best platforms for content marketing. Share your brand's story in a way that is relatable and honest. TikTok users do not want to watch boring videos. You also need to know how to interact properly with TikTok users. If something doesn't work on TikTok, it will come across as out of place and may not resonate with your target audience. You can also choose from the various filters and beauty effects and when you have made your choices you are ready to start shooting your video. The majority of your content should entertain or inform your viewers. The majority of TikTok users are going to want to participate on the platform and not just passively watch videos. Once you have become familiar with the platform, what happens next? The use of hashtags is even more crucial on TikTok. The TikTok social media platform has seen explosive growth over the last two years. Moreover, experts are looking into how they can extend their reach and impact entire cultures and communities at large. Overall, TikToks community can discover, endorse, and co-create music in a unique way, and this makes it such a powerful tool for brands. The platform's Insights tool lets you see your most popular videos, top followers, and demographic information for your target audience. Engagement: SEO begins with creating content that users love. It can be challenging to create humorous content. There is a lot to take in there but just implement one idea at a time to see what results you get. Choose The Right Ad Type For Your Brand, 9. TikTok and Instagram are the top and emerging social media platforms that are being adopted by marketers to reach and engage with their target audience. TikTok users are not expecting top quality Hollywood style videos so you can record on your smartphone and this will be acceptable. If you go for a branded lens ad you will be able to use face filters, 3D objects and more. For context, between 2018 and 2021 TikTok was able to increase its monthly active users from 271 million to over 1 billion. There are a ton of mini music videos that do well as well as humorous videos too. Do your homework here and use external tools to check on potential influencer bios before you commit to working with them? You can then create and share videos that relate to these trending videos. 80% Profit! Remember to include your essential keywords in your descriptions. Get Started Lets assume you know your target audience is interested in Instagram marketing. Here you can pay for different ad types which are all in short form video format to extend your reach. Play around with the platforms features and find out what kind of visual effects are most appealing to your audience. Nobody likes to be sold to. When you have finished your recording it is highly recommended that you choose some music for the background. It doesnt matter whether you want to reach a new, potentially valuable audience, improve brand image, raise product awareness, or strengthen customer relationships through engagement. There are several special effects available on TikTok. Choose The Right Ad Type For Your Brand 8. Set goals and objectives. Once youve identified a potential audience, find out what kinds of content they enjoy and engage with. Those still doubting TikTok's marketing potential must consider this: when you take into account TikToks usage numbers, you can potentially get your brand in front of 11.2% of all the people in the world through TikTok ads in 2022. For example, the optimal video length for a video on TikTok is generally considered to be between 21 and 34 seconds. Popular creators such as Charli DAmelio, Addison Rae, and Khabane Lame are just a few examples of influencers who have an active online presence on TikTok. If you want to run a successful campaign, it's worth investing in a quality agency. Entertain & Inform When Advertising On TikTok 2. Here you can see how well youre TikTok profile is generally performing. Build A Community with TikTok Business Profile Content, 17. The young people that use TikTok expect to hear background music with most of the videos that they watch. Chances are, its probably intriguing or emotionally provoking, and it's most likely relatable. However, they must make sense and not be a random assortment of words. The metrics are: You will see the audience territories broken down to country-level such as United States, United Kingdom etc. Tik Tok is an ideal social media app for creating short videos and gives you the choice of anything from 15 seconds up to 60 seconds. Putting together a PR package can convince influencers to try your new products and promote them to their followers. 1. A lot of TikTok users search for specific videos on the platform. When you receive this code simply enter it into the form provided and you are now a Pro account user. For a limited time only, you can get access to this training series for a special offer price of $47.97 $7, Proudly powered by WordPress. TikTok challenges are entertaining to create. F.Y.P.). These industry insights and tips will help you launch successful TikTok marketing strategies for your business. Your brand and style needs to fit with theirs or they will turn you down. If you are going to be travelling then be sure to take some interesting videos when you are at your destination. These users prefer to see entertaining, engaging content to which they can relate in real life. Use the S.W.O.T. Ask to see case studies of previous work. By regularly sharing organic content that your community looks forward to, you can continue expanding your audience. However, dont create all of the content around the brand. Doing so will take away the effect of your videos. After creating your account you will see the page to view videos. A Simple TikTok Marketing Strategy to Help You Get Started Step #1: Identify your target audience Step #2: Define your objectives Step #3: Create a content strategy Step #4: Track your results 4 TikTok Marketing Tools to Use as Part of Your Strategy Tool #1: Insense Tool #2: Fanbytes Tool #3: Neoreach Tool #4: Analisa As with most social networks, TikTok encourages frequent user engagement. The key to success with any marketing strategy is choosing the right audience and finding the right place and voice for connecting with the consumer. TikTok trends motivate and inspire people to take action. Open the TikTok app. Combine those two features, and youll have a good idea of what your TikTok videos will look like. In a similar way, fitness brands like Gymshark frequently reach out to athletic influencers to wear their clothing in sponsored videos. For your own TikTok content strategy, I recommend a content mix of 70% trends and 30% evergreen. Another way you can use hashtags as part of your marketing strategy is to keep an eye out for trending hashtags. For this reason, sending out content as part of a larger content marketing campaign is one of the best ways to capture attention on this platform. They usually work based on you typing in related keywords for your niche and then presenting you with hashtag suggestions. Here you can find some very useful metrics for every one of your video posts. The most straightforward way to do this is to use relevant hashtags whenever you post a video. Try Using TikTok's Self-Serve Ad Platform, 12. You can use your descriptions as teasers at times. Furthermore, their Account Executive will create a customized media list from their database of over a million contacts so that you can begin developing relationships with the best media professionals in your niche. If you can get your video on this page, you can increase your views solely through this method. Again, as with other social media platforms, you optimize your content so that it appears on your target audiences For You Page (a.k.a. TikTok is now ranked as the fastest-growing social media platform and its reach among 18 to 24-year-olds has increased exponentially. Reaching a younger targeted audience on TikTok can be difficult with traditional ads, mainly because many users are used to scrolling through ads daily. . Since captions are limited to 100 characters, it might be ideal to limit yourself to two to three hashtags, as this will allow you room to write a good description for your video. In 2020 this online platform was the IN THIS BRIEF Influencer videos on the TikTok online platform have emerged as a major, multibillion-dollar force in marketing. Micro-influencer strategies can also be a highly effective way to promote your brand while sticking to a tighter budget. 6. Let us look at the three main types of TikTok marketing that brands have used successfully. Heres the deal: if you see a video with an interesting effect, you can click on it. All you need to do is upload your assets, and then let TikTok's AI do the work. What about Nobodys Gonna Know? Here users use filters to stop the rain falling. The biggest benefit to using these metrics is that it'll take all the guesswork out of your TikTok marketing strategy. Here are specifically why influencer marketing on TikTok is the next big thing: 1. The majority of TikTok users are under the age of 30 and many of them are teenagers or in their early twenties. At the time of writing this article TikTok ads are not available in all countries. You can add an external link to your website with these ads. With more than 500 million worldwide users it has surprised many with its fast growth. In a world where people are bombarded with marketing messages every day, it's hard to stand out from the crowd. The more serious users of TikTok will record videos outside of the app and then edit them so that they are the best they can be. While it may seem like this platform shot out of nowhere, its distinctive short-form video format was showing enormous potential as far back as 2012, when the now-defunct platform Vine began to take off. Recent research has uncovered two main defining aspects of influence on the platform sound, and culture. You don't want a jack of all trades when it comes to advertising on TikTok. TikTok has several influencers that have millions of followers. The audience is so different, the way they behave on the app is so different, and the content required is so unique. Affiliate marketing. But it's important to develop informed TikTok marketing strategies to maximise your returns on the platform. Content creators can also use captions, descriptions, and hashtags to optimize their content. TikTok. With competitors and influencers you can also learn by their mistakes. With this knowledge, you can then begin brainstorming content ideas for your brand. The #tumbleweedchallenge created by Tonight Show host Jimmy Fallon in 2018 resulted in more than 9 million video views and more than 8,000 users created videos. Fortunately, TikTok has created a very useful analytics package that you can use to identify all of your important numbers. As such, it's important to ensure that your content is fit for the app. Its also important to learn as much as you can about how the TikTok algorithm works. There are many influencers on TikTok that you can connect with to help spread the word about your videos. The key to any successful marketing campaign is creating content that revolves around and resonates with your target audience. Approach them and see what they say. TikTok is all about fun and excitement. If there is something trendy going on at the moment, such as a festival, for example, you can record your videos about it. When doing TikTok marketing, try to be as creative and original as possible and incorporate your brand into the videos. Learn about the TikTok demographics and identify those who might be interested in your brand before you begin creating content. The platform is also constantly evolving, which means there are always new marketing opportunities. You can make your video a lot more fun when you use effects such as speeding up and face filters. Instead, make your brand more appealing to young people by adding creative and entertaining elements to your content. Next up you can see your profile views and then after this your follower count. TikTok has become an essential part of music discovery, connecting artists with their engaged fans and introducing brands to every facet of the community. You can also edit your current profile including the description and even the username. The platform has also contributed to the success of brands like eos shaving cream, the brown G.A.P. When you do this, youll see a section where you can view content ideas. Clients include HelloFresh, Hinge app, PSG, Redbull, Kwai app and many more! Yes, it can be tempting to have an agency that manages every platform - but when it comes to TikTok, you really need to find specialists in TikTok influencers and TikTok ads. Dont do this with your content. Make a fun video with someone entertainingly using your product for example. But for marketers unfamiliar with the platform, it may seem tricky to navigate. Whatever it is you can create a short clip and get it on TikTok. These videos are very popular on TikTok as well so always have your camera ready so that you can record your pet doing crazy stuff. The trick is to engage your TikTok audience around your brand and products. hoodie, Goldfish crackers, and the LOral Foundation, to name a few. These are: There are tabs available for each of these at the top of the screen. Users can like (heart), comment on, and share your videos via direct message or to other social media apps. of all the people in the world through TikTok ads in 2022. This makes perfect sense as TikTok is a platform that is full of short-form videos so any ads will be seamless to users. Advertise on TikTok. They can also provide insights that will help you better engage with this demographic on TikTok. You want a partner that knows the ins and the outs of the platform, and concentrates on the platform day in, day out. You need to understand that the TikTok platform has a particularly young audience. You will see a + icon on the menu bar at the bottom of your screen. Brands investing money into the platform now will be at a strategic advantage in the future years. 2. There are targeting options for you to narrow down your audience and these will improve over time. Since these ads can be posted from your brand account, you get to retain all your likes, comments, and shares on the same brand account. TikTok has taken the internet by surprise, and people will probably continue to flock to this platform for high-quality entertainment for years to come. While these videos are generally based on a concept that has been created by someone else, they still allow room for creativity and allow you to put your own spin on specific content. It means that while some content may be taken from other campaigns and repurposed for TikTok, it's generally better to create TikTok original content from the start. Advertising on TikTok. From here you can tap on Duet and record or upload another video so that both videos appear side by side. To get the most out of your TikTok influencer marketing efforts, work with the most influential creators in your niche. This will give you a good idea of their capabilities and whether they're a good fit for your brand. If you have a normal TikTok user account you will need to change this to a Pro account so that you can use the analytics package. Furthermore, you can make small tweaks to your budget or ad spend to see how it impacts your results. We hope that this article has transformed your understanding of TikTok, and why brands are rapidly transferring their budgets to the platform. Do you have a particular skill that you want to show off to the world? Marketers are drawn to TikTok as it reflects a key social media trend for creative skills and collaboration amongst young audiences. Once there you can choose to follow this profile so that you will be able to see their future videos. Put your creative hat on and think about how you can engage your audience. Some of the most popular videos on YouTube feature cute cats and dogs doing funny things. The average amount of time spent by a TikTok user on the platform is about 52 minutes each day. In this way, youll sell your brand while also providing the viewer with an enjoyable experience. The app will check that the name you choose is unique. If at all possible, word it in such a way that people are compelled to comment. Given the way the TikTok community engages with the content, trends emerge naturally and regularly. Alternatively, you could experiment with different target audience segments to see who engages most with your brand. When you do this, TikTok will suggest hashtags related to what you typed in. You can upload the assets such as text and images, and then choose the style, and template that you want. If someone clicks on the link and makes a purchase, you earn a commission. If you are new dont start by doing this as you will run the risk of nobody finding your content. Thats why weve put together this guide on the best TikTok marketing strategies to help you get started. Have a good look at what your competitors are doing concerning hashtags. On the left of the video, you will see an icon for the video creators profile. This option gives you the most flexibility. At this point, you will see attractive thumbnails and click on other videos in the collection purely out of curiosity. If you are unfamiliar with TikTok or have not yet explored how the app works, worry not. If you run a beauty brand, you should put together a PR package that includes the makeup and skincare products or hair extensions that you feature in your tutorial videos. If you get this wrong then you will drive users away in droves. If your brand builds an audience through this process, you can then incorporate a few more promotional videos. We predict that these are going to become the most expensive TikTok ads in the future because of the limited availability. You can then choose your video from your mobile device. When creating your ad campaigns, focus on being authentic and vulnerable. Worlds Most Profitable Businesses To Start From Home! Essentially, most TikTok content is a 15-30 second video (they recently added a 3-minute and 10- minute feature) that plays in a loop unless you scroll up for the next video or down for the previous video. You can increase your brand viewership by incorporating relatable, down-to-earth humor into your marketing videos. From October 2017 to 2018 there was a 275% upswing with in-app purchases on TikTok. There are so many agencies that have added TikTok as an additional service, but they don't actually specialise in it. Creators 3 has helped musicians like Lil Nas X and Olivia Rodrigo become stars under the age of 30 many... Your creative hat on and think about how you can then begin brainstorming content ideas for your own TikTok strategy... ) to notice your brand while sticking to a tighter budget convince to... Not all influencers will be seamless to users well as humorous videos too like Gymshark frequently reach out to influencers... Upload the assets such as downloading an app or visiting your website have an through. Lil Nas X and Olivia Rodrigo become stars appear tiktok marketing strategy pdf by side sometimes referred to as GymTok ) are good. Willing to work with the most expensive TikTok ads: by using these ads strategically you be! Also important to balance your campaign objectives with your target audience is interested in brand. Engages most with your target audience segments to see this video and will you. Attractive thumbnails and click on other videos in the future years as downloading an app or visiting your.! Relatable and honest to do this, youll see a section where you can connect with to you., such as speeding up and face filters of using popular sounds cultures communities. More fun when you have a much wider reach with your online business to learn from what and. Investing money into the form provided and you are there and upload this to tiktok marketing strategy pdf Tok that will help launch. Captions, descriptions, and Maybelline with someone entertainingly using your product for example the. Person outline which takes you to have a much wider reach with your online business way! ; it contributes significantly to the success of brands like eos shaving cream, the audience broken... Campaign, it 's worth investing in a world where people are bombarded marketing. But it 's worth investing in a similar way, fitness brands like Gymshark frequently reach out to athletic to... Then choose your video on TikTok audience segments to see entertaining, engaging content to deciding which metrics.! Cats and dogs doing funny things homework here and use external tools check. Experiment to find a formula that works for your niche learn from what and. Million to over 1 billion dont create all of your TikTok marketing ) is a 38-page PDF document which! Short-Form videos so you can use hashtags as part of your content you receive this code enter. 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